Bolaji is a seasoned marketing professional and business growth accelerator with over 15 years cumulative experience. He founded Just Passion Concepts in 2009, a creative enterprise he grew from a zero capital base to a multimillion naira business within a year as a student entrepreneur.
Joined Insight Publicis in 2014 as an executive trainee where he learnt the rudiments of Integrated Marketing Communications. He worked on a portfolio of brands notably Peak milk where he led the 60th Anniversary campaign execution and launched Nigeria’s first growing up Milk, Peak 456. Others include Amstel Malta, Legend, Smile, UBA, Vitafoam, Scanfrost and Radix Pensions.
He joined Ogilvy in 2019 as Account Manager where he led Agency/Client relationship on award winning brands such as 5Alive, Golden Penny, Carat, Sniper, Purit and So Klin. He played a significant role in the successful relaunch of 5Alive in Nigeria with record EOY sales.
In 2020, he rejoined his career alma mata, Insight Publicis, to lead the legacy account portfolio “Seven Up Bottling Company - developed marketing solutions for her CSD brands like Pepsi, 7Up, Mirinda, Lipton iced tea across markets. In addition were the innovation brand launches, 2Sure and Supa Komando Energy drink. He left in 2021 as Account Director on financial services portfolio. He’s on the board of few companies as he continually accelerates growth for people, brands and businesses. He’s building WhyFinite from scratch to become the most preferred marketing technology hub in Africa by 2030.
Bolaji holds a Business Administration degree and a post graduate degree from Lagos state university and Lagos Business School respectively. An associate member of Advertising Regulatory Council of Nigeria (ARCON), Fellow of National Institute of Marketing of Nigeria (NIMN) and Publicity Secretary, Association of Professional Bodies of Nigeria (APBN). He’s attended different trainings and recipient of awards both locally and internationally, including being named as one of 35 under 35 Outstanding Marketing Professionals in Nigeria at 2022 Brandcom awards. He is the Lead mentor at Bolaji Junaid Mentorship Programme (BJuMP), a talent development platform he’s driving with Industry Co-mentors to groom the next M.E.T (Marketing, Entertainment, Technology) stars.